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18 Rules of Community Engagement |
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$19.95
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"Instead of providing us a watered down pipe dream of community online, Angela takes you step by step through some of the work necessary to work towards growth and strength in your own community. It is both a humbling and exciting read; Angela expresses clearly the learning curve she is still on while managing a local online news community GOLO.com of over 11,000 members." Many organizations and businesses mistakenly believe that if they provide the tools for community engagement and interaction, a community will form on its own and ultimately engage and interact. Nothing could be further from the truth. A study of more than 100 businesses with online communities found that 35% had less than 100 members and less than 25% had more than 1,000 members, a clear indication that the tools are not enough. Engagement is the holy grail of building successful online communities and connecting with customers online and here's your chance to learn from someone with experience. In "18 Rules of Community Engagement," Angela Connor shares how she helped her online community surpass 11,000 members in 18 short months. This book is a definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations. It is a playbook on exactly what it takes to be successful, with insights from community experts and practitioners. After reading this book, you will have the knowledge needed to drive user engagement and bring people together online regardless of the age of your community or stage of its development. Can you afford not to read this book? |
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I don't know what the inventers of Twitter were thinking when they created it or what they thought people would do with it but I am pretty sure it has developed in ways they never imagined.
However as the conversation below illustrates not everyone gets it! But as this article will show it has passed the point where you can afford to ignore it or just brush it off if you are serious about marketing your business or web site. The conversation below is a real one from which I copied an excerpt.
You can see all of it at
http://hubpages.com/hub/Twitter--twitter--tweet-tweet.






