Quotes from "Marketing Thought: Tools, Tactics, and Strategies that Drive Results" by Alex Littlewood
"Building a strong customer base is a requisite for the long term success of your brands and organization. Knowing your customer is only a first step. Here is thought leadership on focusing, engaging, and servicing your customer
John Chambers, CEO, Cisco Systems
"Social media on the web--blogs, vlogs, podcasts, video games--is exploding. The image of the earth from afar transformed our understanding of the planet. Our understanding of markets and conversation is similarly developing. Control is so 20th Century"
Alison Shaffer, Senior Mgr, Direct/Database Marketing, WebEx
Book Table of Contents
TOC: Introduction
Part 1: Quotes from Practitioners
- B2B Marketing
- Branding
- Customers
- Direct Marketing
- e-mail Marketing
- Integrated Marketing Communications
- International Marketing
- Internet Marketing
- Leadership
- Market Research
- Marketing Communications
- Marketing Operations
- Motivation
- Multicultural Marketing
- Online Communities
- Online Security
- Product Engineering and Product Marketing
- Public Relations
- Sales
- Strategic Planning
- Technology Marketing
- Word of Mouth Marketing
Part 2: Leadership Articles
- Web 2.0 Makes You Rethink the Basics
- Marketing Disruptive Innovations to Consumers: Myths vs. Realities
- Everybody Loves a Juicy Story
- "Mobilizing Advocates Online to Drive Dramatic Growth"
- Making Lead Nurturing Part of Every Strategy
- Where is the Marketing Leadership?
- Marketing Leadership: Five Steps to Move Forward
- The 5Ts of Marketing Operations™: Beyond the 4Ps
- Making “Solutions” into More than Marketing Spiel
- Going beyond Language; Using Word of Mouth and other High Context Strategies to Connect with Today’s Cross-Cultural Consumer
- Integration? Strategy? Let's Face It: Marketing Needs a New MO
- A Manifesto for Microsponsorships
- What is Marketing Anyway?
- The Power of Social Genes
- How Do You Show Up As A Marketer?
- Engagement is Dead
- Visual & Verbal Palettes
Appendix A: Keynote Speakers: Guy Kawasaki, Andy Sernovitz
Appendix B
